In this McKinsey Explainer, we define what is Gen Z and look into the specific traits, characteristics, and global forces that have shaped Generation Z.
What is Gen Z?
Report: Gen Z finding meaning
24 Gen Z Statistics That Matter to Marketers in 2024
Top Gen Z Trends Impacting Banking
10 Problems with Gen Z in the workplace: Understanding what motivates them
Gen Z social media statistics
Culinary Confessions: Cooking Habits of Gen Z & Millennials
Marketing to Gen Z: Characteristics, Demographics, & Stats for
Gen Z's Social Media Usage in 2024
Z Generation or Gen-Z: Who Are They + Characteristics
2023 Gen Z Trends, Facts & Statistics & Media Consumption
Marketing to Gen Z: How to Get It Right
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