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As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z

4.8 (245) · $ 13.50 · In stock

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

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ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

US' ThirdLove acquires Kit Undergarments

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ThirdLove Acquires Gen-Z Underwear Brand Kit Undergarments

ThirdLove Buys Kit Undergarments for Undisclosed Amount

ThirdLove Buys Kit Undergarments for Undisclosed Amount