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• Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

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Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Lululemon's brilliant dupe strategy should be duplicated by all brands

Baldwin Ko on LinkedIn: #retail #dupes #lululemon #campaign #creative #innovation #consumers…

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon Wants Consumers to Trade in Dupes for the Real Thing

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RetailWire

Lululemon Has A Bold Strategy For Dealing With Dupes

Dupes' clothing, perfume craze lures holiday shoppers as major brands fret